How to Know If Your MSP Service Offering Needs a Refresh

Most MSPs build their service offering once and then rarely touch it again. You add a product here, tweak pricing there, but the core stack stays the same for years.

What worked when you first built your offering may no longer align with today’s client needs, pricing pressures, or your team’s support capacity. Client expectations have shifted. Vendor costs have crept up. Your competitors have moved on.

Regularly reviewing your MSP service offering is one of the most direct levers you have for improving profitability and staying competitive.

Here’s how to know when it’s time for a refresh:

1. Your Margins Are Shrinking, but Costs Keep Rising

If your vendor costs have gone up 10–15% over the past two years but your offering hasn’t evolved to match, you’re the one absorbing the hit. That’s not sustainable.

This is where most MSPs get stuck. They’re locked into legacy contracts or familiar vendors and don’t realise there are better options. Switching vendors, bundling smarter, or leveraging white-label solutions can help you regain margin without cutting corners on quality.

2. You’re Supporting Legacy Tech That No Longer Adds Value

Those old services that generate low revenue but eat up disproportionate support time. Maybe it’s an outdated firewall model, a niche backup platform, or a phone system you sold five years ago and haven’t touched since.

Consider trimming the dead weight to free up your team to support what actually drives value to your business.

3. You Can’t Clearly Explain Your Stack to a New Hire or Client

If your MSP service offering has grown organically over the years without a clear strategy, chances are it’s confusing. You know what you sell, but can a new hire explain it? Can a prospect understand it without three follow-up calls?

A messy stack makes sales harder, onboarding slower, and support more chaotic. If you’re struggling to articulate what you do and why, that’s a sign your offering needs structure, not just internally, but in how you present it to the market.

4. You’re Still Selling What’s Easy, Not What’s Profitable

It’s tempting to lead with the products you know inside out. But familiarity doesn’t always equal profitability or stickiness.

Ask yourself: are you selling what’s most scalable and valuable to your business, or just what feels comfortable? Bundling higher-margin services like VoIP or scalable fibre connectivity into your standard offers is one of the simplest ways to lift MRR without adding headcount. When you are already trusted to manage IT, not attaching other services is like handing margin and control to another provider.

4. You Keep Saying “We’re Not Ready” to New Opportunities

When a client asks about a new service and your first thought is “that’s too complicated,” you’ve hit a ceiling.

A strong service offering is one you can deliver confidently and sell repeatedly. If quoting for new opportunities feels too hard or risky, it’s not the market that’s the problem… it’s your stack. The best MSPs aren’t juggling a dozen one-off services; they’re running a repeatable, scalable model they can expand on.

What a Refresh Unlocks

Trimming or reworking your MSP service offering doesn’t mean you have to do less, it’s about refocusing on what matters. MSPs who take the time to streamline their stack consistently see:

• Higher margins through standardisation and better vendor terms
• Faster quoting and onboarding with fewer moving parts
• Reduced ticket volume by cutting support-heavy legacy services
• More upsell opportunities with bundled, complementary offerings

Hosted Network’s partner portal tools are built to make this process easier. You can bundle more services, quote faster, and add new recurring revenue streams.

Quick Self-Check: When Did You Last…

• Review vendor pricing and compare alternatives?
• Drop an underperforming or high-maintenance service?
• Add a new recurring revenue stream to your stack?
• Update your proposal templates to reflect what you actually sell today?

If you’re drawing a blank on any of these, it might be time for a closer look.

Ready to refresh your offering? Talk to your Account Manager about how to tighten your stack, or explore product bundles and tools in the Partner Portal to see what’s possible.

If you’re not a partner yet, get in touch with us to review your current service mix and identify where bundling or consolidation could improve margin and simplicity.